The Master in “Cognitive Psychology in Health Communication”, jointly offered by the Institute of Communication and Health of Università della Svizzera italiana (USI) and the Faculty of Psychology of Vita-Salute San Raffaele University of Milan (UNISR), presents a new joint Master’s programme through training in cognitive psychology, neuroscience and communication. The programme focuses on the intersection between the theoretical bases of cognitive psychology and those of communication applied to the context of health. Students who choose this specialization will get a strong biological, methodological and statistical training, acquiring also knowledge in management.

The specialization will familiarize students with the latest research and practice in cognitive psychology and provide a modern preparation to lead and influence change in health in today’s diverse communities. The master’s programme is designed to train students who will understand the causes of health-related behaviours and who will also be able to design new and effective interventions to prevent disease and promote health. The entire master’s programme takes advantage of synergies and complementarities between the two Universities, USI and UNISR, and offers excellent competences in teaching and research. This Master offers a high degree of innovation thanks also to the advanced technologies available on site in the two universities in terms of high-tech equipment, data centres, laboratories, and health facilities.


USI, also known as the University of Lugano, is a member of the Swiss university system together with nine other cantonal universities and two Federal Institutes of Technology. It was founded in 1996 and is constantly growing both in size and in the courses offered in its four faculties: Architecture, Economics, Communication Sciences and Informatics. 2964 students from over 100 countries, 333 professors and lecturers and 461 assistants providing an environment rich in exchange, knowledge and personal relations”. to produce students who can design novel and effective interventions to prevent disease and promote health.

The programme is organized into 4 units, called ‘modules’, over two years. The first module covers mainly classes in Health Communication and research methods; the second module covers topics in advanced cognitive psychology and Neurosciences; the third module covers topics in management, strategy, and consumer behaviour. In the fourth semester students will study selected topics in health and organizational psychology and conduct a field project (by companies, hospitals or by experimental labs) and write their Master Thesis under joint supervision of Faculties of UNISR/USI.
During the fall semesters (I and III), students will attend classes taught at USI, whereas courses in spring semesters (II and IV) will be taught at UniSR. Over the two years, students will be supported by an active tutoring service and will cumulate extra credits participating in seminar activities, ongoing research projects, and laboratory activities.

My career after this Master

Psychology in Communication and Health is a rapidly growing field, which is in need of professionals to provide psychological services to those with medical illness. We anticipate that graduates from the program will work in clinics and governmental health organizations, NGOs or other health domains. Furthermore, training in this Master program is designed to produce students who can design novel and effective interventions to prevent disease and promote health:

Cognitive psychologist in health
Experts in Psychology for Health Communication
Expert in Decisions Planning and Organization for Public Health
Experts in health psychology
Experts in beahvioural psychology in health organization

Network of professional collaborators
The following institutions and organizations are collaborating with us:

UNISR partners
for the field projects are:
3M Italia, Segrate
AISPO, Milano
Associazione Educatori senza Frontiere, Milano
Azienda Ospedaliera “Ospedale San Carlo Borromeo”, Milano
Azienda Ospedaliera “Ospedali Riuniti di Bergamo”, Bergamo
Bayer Healthcare Manufacturing, Milano
CEF – Comitato per l’etica di fine vita, Milano
Consulta di Bioetica Onlus, Torino
Demoskopea SpA, Milano
Federchimica, Milano
Ferrero SPA, Alba
Fondazione CARIPLO, Milano
Fondazione di diritto privato “Casa Sora per voi” Onlus, Foresto Sparso
Fondazione Don Gnocchi Onlus, Milano
Fondazione Istituto Sacra Famiglia Onlus, Cesano Boscone
GPF Research, Bergamo
Johnson&Johnson Medical, Milano
L’Orèal Italia S.p.a., Milano
MEDIASET S.p.A., Milano
Novartis Vaccines Institute for Global Health, Siena
P.R.I.S.M.A. srl Health, Usmate
Prov. Lombardo Veneta – Ord. Osp. S. Giovanni di Dio Fatebenefratelli, Brescia
Scuola Normale Superiore, Pisa

A complete list of Vita-Salute San Raffaele University’s partners can be found on the following page.

USI partners for the field projects are:
European Society for Medical Oncology, Lugano
GAVI The Vaccine Alliance, Geneva
Ginsana, Bioggio
Health Promotion Switzerland, Bern
Novartis, Basel
Path, Geneva
Red Cross Foundation, Blood donation service, Lugano
Soho Floridis International

A complete list of USI  partners can be found on the following page.

Procedure for Admission: the regulation for Admittance to the a.y. 2018/2019 in English, translates the Competition Call only for information purposes.
It does not have legal value since the Italian version of the Competition Call, the Rectoral Decree n° 5089 is the official document regulating the competition.



For further information about Contents, Career Prospect and Open days click on the link Science Cognitive Psychology in Health Communication

Applications must be submitted only by means of the specified procedure b8 30 June 2018, by visiting the website and following the instructions provided.

Undergraduates studying for degrees in the classes reported in the “Bando di Concorso” (Competition regulation) may also apply for admission provided their degrees will be awarded by 31 October 2018.
Applications may be submitted online or in a paper format.

Online applications:
In order to apply, candidates must  follow the instructions for filling out the online form at

Paper applications:
Applications may also be made by sending in the application form (available for download at and the documentation required in paper format (email and fax applications will not be accepted) to the following address:
Università della Svizzera italiana, USI
Decanato della Facoltà di scienze della comunicazione
Via Giuseppe Buffi 13
CH-6900 Lugano


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Ufficio Relazioni Internazionali

Tel. +39 02 91751.543/544/580



Tel. +39 02 91751 540
Fax +39 02 91971 454

Tutor didattico
Tel. +41 58 666 44 88

Coordinatrice del programma di studi Tel. +41 58 666 44 87