The Degree Course in Sciences of Communication
Presentation
As from the academic year 2005-2006 the Vita-Salute University has started the Degree Course in Science of Communication, open to a maximum number of 200 students, which envisages a curriculum in ‘Consumer goods, Advertising and Public Relations’. This three-year Course is the first of its kind to propose a cultural and professional path aimed at understanding and managing the complex demands of market and consumers. Attention will be paid to the advertising and public relations, two major aspect of business communication. A distinctive feature of the Course combines subjects directly related to the field of communication and consumer trends with wide-ranging subjects such as Philosophy, Psychology, Sociology and Economics. In addition, the educational activities will keep a tight interaction with the labour market. The aim of the Course is to train the new managerial staff in the field of communication, branding and marketing.
Didactics includes activities aimed at providing the student with the fundaments of social sciences, psychology, marketing and communication. Practices in specific laboratories, internships, stages (even abroad) are an important component of the training program of the Course. As from the second year the student will carry out a compulsory stage in a Company and will take part in congresses on branding and communication organized by the Degree Course.
A degree diploma will be obtained after a final examination consisting in the discussion of a dissertation. The dissertation may consist in either a bibliographic-critical analysis, or a brief research including gathering of empirical data, or the analysis of already existing data. The preparation of the dissertation can be associated with research projects during stages in institutes or companies.
The examination for qualified candidates is open to foreigner students with educational qualification equivalent to the Italian secondary school diploma and mastery of good written and spoken Italian.
Core Curriculum (academic year 2005-2006)
|
Year |
Modules |
Area |
Credits |
|
|
Compulsory: |
|
|
|
I |
General sociology |
SPS/07 |
6 |
|
I |
Business economics and fundaments of marketing |
SECS-P / 06 |
6 |
|
I |
Information and communication technology (+ outsourcing) |
INF/01 |
7 |
|
I |
Consumer sociology |
SPS / 09 |
6 |
|
I |
Business strategies |
SECS-P/07 |
6 |
|
I |
Consumer psychology |
M-PSI / 01 |
6 |
|
I |
Tendencies of contemporary thought |
M-FIL / 06 |
6 |
|
I |
Fundaments of advertising |
SPS/09 |
6 |
|
I |
Semiotics |
M-FIL/05 |
6 |
|
|
To be selected among: |
| |
|
I |
Semiotics of products and advertising |
|
5 |
|
I |
History of advertising |
|
5 |
|
I |
brand lab |
|
5 |
|
I |
Types and languages of advertising |
|
5 |
|
|
Compulsory |
|
|
|
II |
Sociology of communication |
SPS/08 |
6 |
|
II |
The consumer: psychology of the personality and consumers |
M-PSI / 01 |
6 |
|
II |
Managing of public relations |
M-PSI/06 |
6 |
|
II |
Advertising techniques |
SPS/08 |
6 |
|
II |
Consumer and communication |
SPS/09 |
6 |
|
II |
Brand and advertising law |
IUS 10 |
6 |
|
II |
General psychology |
M-PSI/01 |
6 |
|
II |
Consumer and commercial distribution marketing |
SECS-P/06 |
6 |
|
II |
Ethics of marketing and enterprise |
M-FIL-03 |
6 |
|
|
To be selected among: |
|
|
|
II |
The human element in business |
|
6 |
|
II |
The market seen by the consumer |
|
6 |
|
II |
Psychography and lifestyles |
|
6 |
|
II |
Social advertising |
|
6 |
|
|
Compulsory |
|
|
|
III |
Business communication |
SPS/09 |
6 |
|
III |
Theory and technique of social research |
SECS-S/05 |
6 |
|
III |
Ethics and aesthetics of communication |
M-FIL/04 |
6 |
|
III |
Home communication and leadership of organizations |
M-PSI/06 |
6 |
|
III |
Position and brand image in cultural models |
SPS/08 |
6 |
|
III |
business and consumer English |
L-LIN/11 |
3 |
|
III |
Testing the knowledge of foreign languages |
6 | |
|
III |
Internships |
4 | |
|
III |
Final examination |
3 | |
|
|
Two modules to be selected among: |
|
|
|
III |
Laboratory of creativity |
|
7 |
|
III |
Qualitative and quantitative marketing research |
|
7 |
|
III |
The point of sale as a strategic element of communication |
|
7 |
|
III |
Operative models of P.R. |
|
7 |
